There were both hardware and software vendors. I saw robotic examples and really compelling displays of digital software in action, embedded in devices or cars. I'm sure I'm just scratching the surface with so many booths, but I am impressed.
Representation of Dynamic Big Data in SAPs Booth (double click)
Cool Robot Delicately Handling a Fragile Package
Software AG's Emulation of Industry 4.0 (double click)
Jim's Electric Dream Car
The IoT Booth Sponsored by Intel and HP
Motion Detecting Football (Soccer) Game at Software AG's Booth
IBM's MEGA Booth with a Racing Boat and Flight Simulator